What to Look For When Buying Jewellery: 5 Key Factors That Matter Most
Jewellery is one of the most meaningful gifts you can give. It’s also one of the most personal. Whether it’s for a birthday, anniversary, proposal, or “just because,” the piece you choose should feel intentional, wearable, and lasting.
As a jewellery concierge in Calgary, I help clients find gifts that reflect both their sentiment and style, while avoiding the all-too-common mistake of choosing something that ends up forgotten in a box.
Here are five things to look for when buying jewellery, especially if you’re shopping for someone else or learning how to buy jewellery with confidence.
#1: Craftsmanship That Lasts
The sparkle matters, but how it’s made matters more.
Many shoppers unknowingly buy mass-produced jewellery that looks good in-store, but doesn’t stand up to daily wear.
Look for:
Solid metals, like 14K gold or platinum. Avoid mystery metals or heavy plating;
Secure clasps, sturdy prongs, and smooth edges;
Reputable brands or retailers that stand behind their work.
| Not sure how to evaluate quality? I guide clients through this during in-person or virtual shopping.
| Learn more about In-Person Shopping
| Learn more about Virtual Shopping
#2: Something That Actually Suits Their Lifestyle
Jewellery should feel effortless, not fussy. If the person you’re buying for works with their hands, wears gloves, travels often, or chases toddlers around the house… a high-set or ultra-delicate piece may not be the best fit.
Ask yourself:
Will this piece get caught or damaged easily?
Is it comfortable enough for everyday wear, or better for occasional use?
Does it require special care that might not suit their routine?
| Not sure what fits their lifestyle? That’s what I help you figure out. Explore Gift Curation Services.
#3: Alignment with Their Existing Style
Buying jewellery for someone else can be tricky, especially if you don’t know what they already have or love.
My advice? Look at what they wear regularly:
Do they wear silver or gold jewellery?
Is their style minimal or bold?
Do they already have a lot of similar pieces?
Jewellery isn’t about quantity, it’s about fit. You want to choose something they’ll actually reach for and feel excited to wear.
| Want to avoid duplicate pieces or mismatched jeweller? I help clients evaluate their partner’s current collection and pick something that adds meaning, not just more. Book a Discovery Call and let’s chat.
#4: Flexible Return & Exchange Policies
Even with the best intentions, sometimes the gift isn’t quite right, and that’s okay.
What matters is ensuring it’s easy to adjust.
What to check before buying:
Can the item be returned or exchanged if it’s not a fit?
How long is the return window? (Hint: Extended return policies are great if you’re buying early!)
Is resizing included or available?
This is one of the reasons I steer clients toward trustworthy retailers, not just ones with a flashy website or pretty packaging.
#5: The Warranty & Maintenance Requirements
Some jewellery stores offer “lifetime warranties”… but require you to visit every 6 months for an inspection or else it’s void. And often, these warranties don’t cover the most common types of damage.
What to ask:
Is maintenance included or additional?
What do you have to do to keep your warranty valid?
Can they help with cleaning or repairs if needed down the road?
Bonus Tip: Ask what happens if a stone falls out or the chain breaks. And make sure their answer feels transparent, not vague.
Bonus: Buying for Yourself?
All of these tips still apply. But, here’s a few extra questions to ask yourself if you’re shopping for you.
Will I actually wear this regularly, or am I buying it for a future version of me?
Does this piece work with what I already own?
Is this a timeless choice I’ll still love a year from now?
| Want help making a confident decision? I offer style consultations to help you choose pieces that align with your lifestyle and wardrobe. Learn about Style Consultations.
Final Thoughts: Jewellery Gifting Should Feel Good… For You and Them
Buying jewellery doesn’t have to be stressful. With a little guidance, you can feel confident that your gift will be beautiful, meaningful, and worn often (not left in the box).
As a Calgary-based jewellery concierge, I help clients choose the right piece, whether we’re shopping in-person or virtually. From birthdays to anniversaries, proposals to just-because surprises, you deserve to feel good about your gift.
| Looking for the perfect gift, without the pressure? Explore Gift Curation Services.
| Ready to feel confident in your next jewellery purchase (for yourself or someone special)? Let’s talk. Book your free Discovery Call.
✨ Ready to find jewellery that actually feels like you?
👉 Follow along on Instagram @refined.by.robyn